The project

A fresh twist on the existing Simple Life brand. The website and branding emphasises keeping things simple and clean, with clear messaging, sensible UX patterns and custom iconography to join the Simple Life visual language.

Design approach

Mobile-ready design 

Designed to play nicely with handheld devices all the way up to 4K desktops. Simple Life London was designed for a responsive CMS so that key messaging would always be visible and fit comfortably on your screen.

Keep it simple

The London market is fast-paced, and we know potential renters are against the clock. Upon landing on the homepage, users can quickly find rental availability in their area with just a couple clicks. 

The results

Early responses were extremely promising; Simple Life London received 25 enquiries within 72 hours of the website going live, preceding their OOH marketing campaign launch.