About

4 years in end-to-end product design, building scaleable design systems and delivering accessible interfaces. 7 years experience crafting delightful websites within the corporate, commercial, and luxury space.

Experience

My portfolio spans B2B and B2C industries, and I have experience working at speed across different business sizes like seed start-ups, SMEs, and large enterprises. These experiences have shaped me into an adaptable and productive designer, able to work independently as an IC, cross-functionally, or supporting an internal design team.

See my CV

Capabilities

Product Design UI Design Web Design Design Systems Accessibility Prototyping User Testing CMS Pitch Decks Cross Functional

Toolkit

Figma Sketch Adobe Creative Cloud Lottie (+ Labs) Miro Protopie Confluence Jira Notion

Process

Adopting a user-centred approachI focus on meeting customer needs by using the Jobs To Be Done framework and including accessibility compliance from the start.

Throughout the design process I use competitor research, user research, usability testing, journey mapping, co-design, and lo/hi-fi wireframing.

Results-driven designIterate, validate, repeat! Good design can always be validated through user testing to meet industry-specific regulations and shape decisions made to design systems, new features, or to existing user journeys.

Open design culture
Design doesn’t benefit an organisation when it’s sequestered away. In my last 2 roles I’ve led a tooling migration and formalised design systems to reduce tooling costs, increase efficiency, and foster open collaboration across teams.

Approach

Be empathetic
Everyone faces their own struggles, so I strive to meet people halfway and offer them grace. It can be challenging at times, but I adopt a "today is a new day" mindset to stay focused on delivering quality design.

Cross-functional collaborationI build strong partnerships with stakeholders, product owners, and development teams to work at speed in agile environments.

Within design teams I’ve lead peer reviews, facilitated knowledge-sharing sessions, and have sat as the resident Figma expert.

Stay passionate
If you don’t enjoy what you’re doing or where you are—move on. Life is too short, and I choose to spend my time with teams I appreciate and on projects I love.

Outside of work