The pitch

At current, it is virtually impossible for corporations and major brands to truly measure their impact on the world's rainforests. Starling Verification provides a solution, using satellite forest monitoring provided by Airbus to show a historic record and real-time updates on the conditions of rainforests. This allows companies to see if their policies are making a real impact, and to empower them to work meaningfully alongside their suppliers to protect rainforest cover. Starling Verification is a partnership between Earthwork and Airbus.

For this pitch, the client wanted to see a refreshed design and digital strategy to position themselves as market leaders. I produced a website audit, competitor benchmarks, and conceptual website designs for this pitch included a case studies and newsroom section, vital for reinforcing Starling as thought leaders in their field, and created visuals for an engaging design.

The results

Though the client did not go ahead with the digital strategy we pitched due to the proposed budget, the overall presentation and designs produced were hugely successful and have resulted in an ongoing relationship with the client, Earthworm. It was also a fun, week-long project to flex my creative muscles.