About

4 years in end-to-end product design, building scaleable design systems and delivering inclusive interfaces for apps. 7 years experience crafting delightful websites within the corporate, commercial, and luxury space.

With 11+ years of experience, I’ve transitioned from a graphic design background into digital / product design with a particular interest in design systems and adopting inclusive design principles.

My portfolio spans B2B and B2C industries, and I have experience working at speed across different business sizes, like seed start-up, SMEs, and large enterprises. These experiences have helped set me up as an adaptable and productive designer able to work independently, cross-functionally, or supporting an internal design team.

My process includes

Adopting a user-centred approach
I focus on meeting customer needs by using the Jobs To Be Done framework and including accessibility compliance from the start.

Throughout the design process I use competitor research, user research, usability testing, journey mapping, co-design, and lo/hi-fi wireframing.

Results-driven designIterate, validate, repeat! Good design can always be validated through user testing to meet industry-specific regulations and shape decisions made to design systems, new features, or to existing user journeys.

Open design culture
Design doesn’t benefit an organisation when it’s sequestered away. In my last 2 roles I’ve led a tooling migration and formalised design systems to reduce tooling costs and foster open collaboration across teams.

I have been fundamental in documenting ways of working, best practices, and producing specifications for design system components to mature design teams and enshrine processes.

How I work

Be empathetic
Everyone faces their own struggles, so I strive to meet people halfway and offer them grace. It can be challenging at times, but I adopt a "today is a new day" mindset to stay focused on delivering quality design.

Cross-functional collaborationI build strong partnerships with stakeholders, product owners, and development teams to work at speed in agile environments.

Within design teams I’ve lead peer reviews, facilitated knowledge-sharing sessions, and have sat as the resident Figma expert.

Stay passionate
If you don’t enjoy what you’re doing or where you are—move on. Life is too short, and I choose to spend my time with teams I appreciate and on projects I love.

My skills

Product designDesign systems
User interface
User experience
Product design
Web design
Front-end knowledge
End-to-end design
Prototyping

Digital designCreative direction
Visual identity
Iconography
Illustrations

StrategyUser testing
User research
Product strategy
Brand positioning

Outside of work

I confess, I’m a bit of a gamer

I’m currently playing Monster Hunter: Wilds and Infinity Nikki. Two very different flavours, but they both appreciate a good outfit.

While I have a soft spot for traditional ‘big TV’ console games, I’ve recently ventured into the world of handheld desktops with the Rog Ally X—and I’m loving it. Whenever I’m travelling, it’s usually the Switch or Ally X I reach for to squeeze in an extra Dave the Diver level.

I love a good thriller, whether its an introspective character study or a classic whodunnit

Fun fact: I used to run a virtual book club on Discord! My taste in book tropes and genres vary, but I tend to gravitate towards stories that explore themes of humanity, like human exploitation, gender, and social horrors. I have a particular soft spot for grey area characters or unreliable narrators.

If you’re up for a fun whodunnit, I recommend reading The Decagon House Murders – it’s an absolute classic closed room murder mystery and well deserving of its cult status. But if you’re down for a why they did it, it’s The Secret History all the way.

And I’m attempting to run an allotment

Gardening is hard work, let me tell you. I’ve had an allotment for 3 years now and it’s been really gratifying to grow food from seed to crop.

It’s also spurred on a love for cooking as I’ve attempted to pickle vegetables, make my own jams and sauces, and I’ve even spent 4 hours making gnocchi from a bucket of potatoes! However, no one prepares you for the epic highs and lows of the yearly slug-pocalypse, or the heartbreak of caterpillars pillaging your brussell sprouts.