About
I have worked within the corporate, commercial, and luxury space to create designs that drive engagement, address accessibility concerns, and deliver results.
Previously, I formalised the design system for a prop-tech company, worked in-house at a digital marketing agency, and freelanced with an art community start-up.
I graduated from the University of Suffolk with a degree in Graphic Design but began my career as a web designer. As a teenager, I honed my skills by customising Myspace profiles, creating LiveJournal themes, and diving into CodePen projects before taking Codecademy courses to master HTML, CSS, and JavaScript. This foundation in front-end development has greatly enhanced my ability to collaborate with developers and understand code.
My values
User-Centred Approach
This aligns with my commitment to inclusive design. Before implementing an interface change or new feature, I assess whether it meets the emotional needs of users and validate it through user testing.
Results-Driven Design
Iterate, validate, repeat! At TSB, we rigorously test everything before it goes live to ensure it meets our internal comprehension standards. Any changes to the design system must be validated through user testing first—and I am strict in enforcing this.
Open Design Culture
I’ve enjoyed working with teams to share my design expertise, enhance our workflows, and foster cross-functional collaboration.
Be Empathetic
Everyone faces their own struggles, so I strive to meet people halfway and offer them grace. It can be challenging at times, but I adopt a "today is a new day" mindset to stay focused on delivering quality design.
Question Everything
I’ve truly enjoyed leading peer reviews and facilitating knowledge-sharing sessions. There’s nothing better than working in a team where it feels safe to question design decisions.
Passion is Everything
If you don’t enjoy what you’re doing or where you are—move on. Life is too short, and I choose to spend my time with teams I appreciate and on projects I love.
My skills
Product design
Design systems
User interface
User experience
Product design
Web design
Front-end knowledge
End to end design
Prototyping
Digital design
Creative direction
Visual identity
Iconography
Illustrations
Strategy
User testing
User research
Design support
Brand positioning
Outside of work, I‘m a bit of a gamer
I’m currently playing Dave the Diver, Final Fantasy 16, Helldivers, and Bioshock Infinite. When commuting or in need of a quick pick-me-up, I always return to the Animal Crossing and Pokémon series. While I have a soft spot for traditional “big TV” console games, I’ve recently ventured into the world of handheld desktops with the Rog Ally X—and I’m loving it.
I have a newfound love for thrillers and character studies
Fun fact: I used to run a virtual book club on
And I’m attempting to run an allotment
Gardening is hard work, let me tell you. I’ve had an allotment for 2 years now, and it’s been really gratifying to grow food from seeds to crop.
It’s also spurred on a love for cooking, as I’ve attempted to pickle vegetables, make my own jam and sauces, and even spent 4 hours making gnocchi from a bucket of potatoes! However, no one prepares you for the highs and lows of the yearly slug-pocalypse, or the heartbreak of caterpillars pillaging your brussell sprouts.