Joined TSB first as a Senior Visual Designer, later promoted to Design System Manager and Lead UI. Took ownership of the Orbital design system, where I increased its adoption rate from <40% to 100%, shaped TSB’s UX/UI patterns and design standards, and worked with 15+ feature teams across the org to ship new features and improve existing functionality.

Taking ownership of TSB’s design system

13 min read
Documented design patterns and components, optimised 200+ components, and prepared for a scaleable front-end design system with tokenisation. Achieved 100% adoption rate across the org.

Launching in-app card management features

🔑 Password required 8 min read
Giving customers control over their credit and debit cards. Multi-release initiative resulting in a net improvement of 10 NPS points.

Decreasing call centre queries with enhanced transaction views

🔑 Password required 6 min read
Rolled out incremental UX updates to reduce number of call centre queries relating to transaction and mistaken fraud queries. Redesigned with CMS and AEM implementation to enable scaleable updates in future.

Improving discoverability with the new Products & Tools redesign

8 min read
Designed to minimise future development effort with CMS and built to deliver personalised product listings for customers. Redesign resulted in a 90% increase in engagement within month 1.

A full-scale design system migration

12 min read
Switching tools isn't easy, but here’s how I migrated TSB's design system and files from Sketch to Figma within 4 months, whilst delivering in-flight projects. Onboarded 300+ employees, across 18 teams including key roles like developers, product owners, business analysts and designers.

Joined Mallcomm as a Senior Designer, where I formalised the platform’s design system, led a tooling migration, and wrote their style guide and component documentation.

A design system for an international prop-tech platform

8 min read
Streamlined Mallcomm’s design process by creating a unified design system, reusable assets and templates, and design guidelines for their B2B tenant management app.

Beaphar