Portfolio of
Jessica Brown
Jessica Brown
Design System Manager
TSB
TSB
Work About CV Contact
Simple Life London: A website redesign resulting in 25+ enquries within 72 hours of launch
Growing their build-to-rent portfolio, Simple Life Homes wanted to launch a sub-brand and new website with SAENTYS to tap into the growing London market.
Role
Senior Digital Designer
Industry
Property / Real Estate
B2C
Property / Real Estate
B2C
Timeframe
2020 (3 months)
Links
Website
The Project
A fresh twist on the existing Simple Life brand. The website and branding emphasises keeping things simple and clean, with clear messaging, sensible UX patterns and custom iconography to join the Simple Life visual language.
Early responses were extremely promising; Simple Life London received 25 enquiries within 72 hours of the website going live, preceding their OOH marketing campaign launch.
Early responses were extremely promising; Simple Life London received 25 enquiries within 72 hours of the website going live, preceding their OOH marketing campaign launch.
Design approach
Designed to play nicely with handheld devices all the way up to 4K desktops. Simple Life London was designed for a responsive CMS so that key messaging would always be visible and fit comfortably on your screen.
Streamlined ‘search-first’ design
The London market is fast-paced, and we know potential renters are against the clock. Upon landing on the homepage, users can quickly find rental availability in their area with just a couple clicks.